Zara-Higgins-General-Manager-for-Saudi-Arabia-ATPI

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Zara Higgins

Short Bio

I have spent over 20 years working in commercial roles including sales and account management, across the media and travel sectors. Taking calculated risks that challenge both myself personally and the industry norms has allowed me to grow as an individual, help those around me grow, and unlock new value for clients. I first joined ATPI back in 2013, with a 2 year break in 2020 where I left to pursue a new business challenge, which in turn strengthened my expertise to come back and lead the team in Scotland and grow the global energy business line.

I most recently swapped the Scottish weather for Arabian Sun, where I am now the General Manager for Saudi Arabia

My persuasive leadership and ability to build trust across cultures and industries has helped build transformative partnerships with clients and suppliers, particularly within the energy sector, and more recently leading the new joint venture between ATPI and Arjaa Travel in Saudi Arabia, with the ambition to position Arjaa ATPI as the number 1 choice for business travel in the Kingdom.

I like to see myself as somewhat of a visionary, and a big-picture thinker, where I blend commercial thinking with regional & global expertise. My vision is to align ATPI’s growth strategy with the evolving dynamics of global energy transition as well as with Saudi Arabia’s Vision 2030.

As Head of Energy for ATPI and General Manager for Saudi Arabia, I combine strategic vision with operational precision to provide clients with the right technology and operational solutions to support their business needs now, and in the future.

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Episodes by

Zara Higgins

Unfinished-Business-Why-ATPI's-Zara-Higgins-Returned-to-Lead-the-Energy-Division
February 4, 2026

Unfinished Business: Why ATPI’s Zara Higgins Returned to Lead the Energy Division

In this episode of Taproom Talks Kenny Dooley is joined by Zara Higgins of ATPI as she discusses her remarkable…

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