In this episode of Taproom Talks Kenny Dooley is joined by Zara Higgins of ATPI as she discusses her remarkable 22-year journey in commercial roles, beginning with cold-calling sales at a newspaper in Forfar at just 16.
Zara shares her career progression, including a move into hospitality and her experience with the volatile energy and shipping sectors at ATPI. She delves into the challenges and lessons learned from leaving and returning to ATPI, emphasizing the crucial role of brand strategy, the importance of building a commercially driven and collaborative team (highlighting the contributions of Charlotte in marketing and Lauren in sales), and her leadership philosophy of surrounding herself with smart, experienced people. Finally, she touches upon her current role leading the energy business line from Saudi Arabia.
